Alter Ego

Joanna Alexander

Images have become integral to how we make meaning and communicate with the world around us. Studying Graphic Design at UEL has taught me how to translate design in an informed and intellectual way.

As graphic designers we have a social responsibility to ensure that political, environmental and social issues however controversial they may be are represented through our work.

On my journey as a mature student I have developed a minimalist brutalist aesthetic. My passion for photography and editorial layout is probably less expressive than some of my younger contemporaries but my professionalism, knowledge, age and transferable skills are shown through the topics I am charged to represent.

Currently I work as a freelance graphic designer for an ecological lifestyle magazine using print and editorial layout to communicate their unique selling point and principles such as sustainable fashion, environment, natural textiles, heritage and featured artisans and artists.

I have a keen interest in editorial layout and design and look forward to exploring and developing new and better ways of communicating through photography, print and typography as I move forward in my evolution.

Text for Catalogue 10 - The spiral is symbolic for my personal journey from ignorance to enlightenment.