Sending out a flare


After the Detour Ahead lecture series last year and your continued interest in your subject. There is no doubt that you would have been inspired by at least one Industry Professional. Hopefully all of them! You would have seen that Graphic Design can lead you in lots of different directions. What direction you take of course is largely about you and what you are interested in. However there are a number of things you will need, to set you on a successful trajectory. Great Ideas, Hard work, a Solid portfolio, Lots of Ambition and Key skills on and off the computer are some of the ingredients required.

What this project really focuses on is meaningful connections.


Working by yourself or in pairs I want you to design a line of communication to someone. This someone could be a designer, artist, company (although its important to know 'who' inside the company). Really it could be anyone whom will give you an interesting dialogue, and a connection to your own areas of practice/interest. You are looking for meaningful communication between yourselves and your chosen recipient. Ideally the contact will be physical in both directions i.e. an exchange of items or letters. Hopefully this paves the way for possible work placements or professional connections. Who knows where this will lead ultimately?

Rules of the project

  • The line of communication has to be something physical. Contacting via digital means is not permitted as the first contact.
  • It can’t be someone you know or someone you have ever contacted before. Aim high, this project relies on you being ambitious.

Duration - Timetable of the project

We will be working towards delivering a result in the next ten weeks. There will be a presentation of your publications and efforts during the week of the 29th March TBC. This project will overlap with other tasks and assignments you will be given, so be prepared to manage your time efficiently.

There are several phases to this project. They are as follows:

Week 1 - 16th November
Briefing and workshop of possible targets. You will end the class with one clear target.

Week 2 - 23rd November
I will expect each group to have a plan in place with thorough research of their chosen target. Each pair will present their prototype or plan, showing the physical element of communication they intend to use. As a group we will discuss (Crit) these plans to improve and enhance them together.

The presentation this week should include:

  • Detailed information on you target recipient.
  • Means of connection, target address and means of delivery.
  • Drawings/Plans of/Prototype of the physical element.

Week 3 - Tracking Week
Level 5 Tutorials will be on the Wednesday 29th November

Week 4 - TBC + An Exhibition of Everyday Objects Exhibit

Week 5 - Monday 11th December
Lift off - Presentation of your final packages before they are sealed, postage added, and sent out to attract attention.


  • Evidence of Package or Intervention.
  • Presentation of your whole effort in a detailed publication.
  • Proof of a tangible contact.

Aims & Objectives

  • Could this lead to a meeting, visit, or even spin off into a interview?
  • Can you convince your target to come into UEL and give a talk?
  • Can you secure yourself a work placement over the summer?
  • Work you are proud of.

All the above aims and objectives have been realised by students because of this project

Documentation is key - Photograph the key stages.

Whatever it is you end up doing, I am expecting great things. Interesting things, things that will lead to new lines of communication, and more importantly, professional contacts for your future.

Learning Outcomes

  • Analyse and develop own skill sets and competencies for working in the creative industries
  • Initiate, develop and report on collaborative group projects that undertake ambitious lines of enquiry.
  • Engage in and reflect on the collective development of projects through negotiation with peers
  • Identify, initiate and follow up communication with organisations / employers / industry using appropriate communication techniques and protocols.

Examples of previous successes